How to Protect Yourself Online: Expert Tips for Threat Awareness and Cybersecurity

The internet is filled with both opportunities and dangers. While we navigate social media, conduct business, and enjoy the convenience of online services, cyber threats continue to evolve, leaving individuals, families, and businesses vulnerable to attacks. In a panel discussion hosted by Carey Pena at the Center for Positive Media, three cybersecurity experts—Brett Helgeson, CEO of Adopt Technologies; Victoria Saylor, Senior Manager of Education and Community Partnerships for Common Sense Media; and Ashley Richards, Founder of E-Squared Marketing—came together to discuss how to create a threat awareness plan and protect your digital footprint.

Here are some key takeaways from the conversation.

1. Understanding Threat Awareness

Brett Helgeson, CEO of Adopt Technologies, shared a critical perspective on threat awareness. “Cyber street smarts,” as Brett calls it, are all about being mindful of how we interact with the digital world. He explained that creating a culture of security begins with educating yourself and others about online threats. One of the most common mistakes individuals and businesses make is not paying enough attention to how they share personal information on platforms like Instagram or Facebook.

Brett emphasized, “A lot of the vulnerability comes from the data we willingly put out online.” For example, personal details such as birthdays, schools attended, or favorite pet names—all commonly used for password recovery—are easily accessible through social media profiles. He advises being cautious about what you share and always considering the potential consequences of oversharing.

2. Strengthening Passwords and Using Two-Factor Authentication

Brett’s top tips for online safety include using strong passwords, enabling two-factor authentication, and avoiding untrusted websites. He highlighted how having long and complex passwords—rather than short ones with symbols—is more effective for security. While sometimes inconvenient, two-factor authentication is a crucial defense against unauthorized access.

Ashley Richards from E-Squared Marketing echoed this sentiment, adding that two-factor authentication should always be used with clear communication between those managing your accounts. For example, receiving a request for a two-factor code and not expecting it could be a sign that your account is compromised. Ashley recommends changing your password immediately in such cases and educating any team members or third-party collaborators about how to handle these requests securely.

3. Protecting Your Social Media Accounts

For influencers, businesses, and individuals alike, social media accounts have become key targets for hackers. Ashley shared real-world examples of public figures losing access to their Instagram accounts, resulting in a personal and professional crisis. She warned of fraudulent emails that appear to be from legitimate sources like Facebook, which trick users into entering codes to reset passwords.

To minimize these risks, Ashley advises:

• Regularly refreshing privacy settings on all platforms.
• Using third-party software to limit the number of individuals who have direct access to accounts.
• Communicating openly with anyone who manages your social media accounts to ensure secure processes are in place.

She also noted that if an account is no longer in use, it should be disabled or deleted to prevent hackers from exploiting it.

4. Raising Awareness for Families and Kids

Victoria Saylor of Common Sense Media focused on how families can protect their children online. She urged parents to stay actively involved in their children’s digital lives and to have open conversations about media use. Victoria shared that, often, parents feel overwhelmed because children seem more tech-savvy, but it’s important to develop family media plans that set boundaries for online behavior.

Her advice includes:

• Engaging in regular check-ins with your children about their online activities.
• Utilizing parental controls and privacy settings to keep kids safe.
• Encouraging children to share with you whenever they encounter something inappropriate online.

Victoria also mentioned the importance of modeling responsible digital behavior, as kids will often follow their parents’ lead. “Our kids’ digital footprint begins the moment we post a picture or anything about them online,” she pointed out. Parents should also be cautious about seemingly fun online quizzes or games, which often collect personal data.

5. Stay Vigilant: Cyber Threats Are Always Evolving

All three experts stressed the importance of staying vigilant at home or in business. Cybercriminals are becoming more sophisticated, constantly devising new ways to exploit vulnerabilities. Cyber threats can severely impact individuals and organizations, from phishing scams and fraudulent emails to social media hacks.

Brett emphasized that verifying any unexpected communications, such as password reset requests or account notifications, is essential by directly visiting the website rather than clicking on links in the email. “Pick up the phone and call if you’re unsure,” Brett added, explaining how a simple phone call can prevent a cyber disaster.

6. Building a Culture of Security

The panel agreed that creating a security culture within businesses and homes is vital. Whether educating employees on safe practices, helping kids navigate the online world, or using two-factor authentication, the key to staying safe is awareness, vigilance, and open communication.

Victoria said best: “Be a good media mentor for your kids. Talk to them early, often, and in a positive way. It’s not about scaring them but empowering them to make smart decisions online.”

Bottom Line: Cybersecurity is Not Optional

In a world where we rely so heavily on the internet for work, communication, and entertainment, we must stay aware of the threats lurking in the digital space. By following the practical advice these cybersecurity experts share, individuals, families, and businesses can take proactive steps to protect their online presence and reduce the risk of cyberattacks. To hear the panel’s full conversation, check out the full podcast episode.

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